The results of the college
questionnaire were that 50% of the people questioned were male and 50% were
female. This tells us that we have surveyed the right amount of males and
females. From our research, we have found that only 50% of those surveyed would
read a college magazine and those would all be students at the college. This
means that extensive work would have to be put in to the marketing of the
magazine to attract those people who said they would not read a college magazine.
We would have to provide the magazine for free, as only 15% of people said they
would pay for a college magazine. The repercussions of this are that we could
only produce a college magazine once each half term due to the cost of
producing it. Therefore we would be limited in the amount of free gifts that we
could offer, despite people saying in our questionnaire that free gifts would
attract them to the magazine. We asked what type of content people would like
to see in a college magazine; most people said that they would like articles
about music, college information, events, food, fashion, gossip and news. In
our questionnaire, we asked what people would like to see on the front cover of
the magazine. They said that it must be eye-catching and must include images
and some content. A web version of the college magazine would be possible.
However, due to costs, it would have to be an idea that is looked into further
in the future. People said that they were willing to recruit people to
contribute to the magazine but most people said that they were not willing to
contribute themselves.
