It is widely recognized that the magazine and newspaper industries are under threat from the Internet, iPads and other technologies that give people free content which is content that the reader has chosen to view themselves rather than content given to them by an editor.
To survive, magazines and newspapers will have to adapt to this new technology and some have. For example, the NME makes great use of technology like mobile applications. Although, one of the biggest problems with magazines making greater use of technology is that it is harder - but not impossible - for them to make a profit by charging a subscription for content. People, as a rule, prefer paying for something physical like a magazine rather than something digital.
It will be interesting to see what happens to the magazine industry.
