How did you attract/address your audience?

To answer this question, I have annotated my magazine on Flickr. Use each link below and then roll over the image to see the annotations.

http://www.flickr.com/photos/laurence_scott/6863375853/in/photostream/

http://www.flickr.com/photos/laurence_scott/6863395309/in/photostream/

http://www.flickr.com/photos/laurence_scott/6863410823/in/set-72157629287148407