Tuesday 21 February 2012
Sunday 19 February 2012
The future of the magazine industry
It is widely recognized that the magazine and newspaper industries are under threat from the Internet, iPads and other technologies that give people free content which is content that the reader has chosen to view themselves rather than content given to them by an editor.
To survive, magazines and newspapers will have to adapt to this new technology and some have. For example, the NME makes great use of technology like mobile applications. Although, one of the biggest problems with magazines making greater use of technology is that it is harder - but not impossible - for them to make a profit by charging a subscription for content. People, as a rule, prefer paying for something physical like a magazine rather than something digital.
It will be interesting to see what happens to the magazine industry.
How did you attract/address your audience?
To answer this question, I have annotated my magazine on Flickr. Use each link below and then roll over the image to see the annotations.
http://www.flickr.com/photos/laurence_scott/6863395309/in/photostream/
http://www.flickr.com/photos/laurence_scott/6863410823/in/set-72157629287148407
http://www.flickr.com/photos/laurence_scott/6863410823/in/set-72157629287148407
Sunday 12 February 2012
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